I worked on the three-city roadshow, Druva Illuminate, in the fall of 2022. The roadshow included in-person events in New York, London, and Santa Clara, CA, complete with presentations and a simulated ransomware fire drill that dove into the stages of a ransomware attack and what the recovery process looks like. The objective was to promote engagement with our audience through bold event branding that delivered the data resiliency narrative. 

For the events, I built out brand assets, created registration page layouts, worked with the content and marketing operations teams on email layouts and delivery, and created social promotions to drive registration. I also directed the keynote and breakout session presentation cleanups.