I worked on branding and promoting a twelve-city field event series in late spring of 2023 called the Ransomware Recovery Readiness Roadshow. The purpose of the event series was for Druva representatives to meet with prospects and customers in person and educate them on how to improve their companies’ ransomware recovery. The event included a recovery readiness self-assessment, a personal ransomware recovery health check, and a simulated ransomware attack workshop.

I contributed to the overall event branding and art directed the event registration and promotion, including a multi-city web page, twelve city registration pages, social postings, digital ads, and an extensive email series. I also produced all printed materials for each event, such as backdrops, pull-up banners, and event collateral.